The Shane Warne PROJECT
SW23 is revolutionising the sporting apparel landscape by offering a range of innovative cricket designs and fabrics with a significant point of difference, while retaining major elements of style and comfort. Utilising Shane’s expertise, SW23 will introduce exciting innovations to the world of cricket apparel. This includes never before seen cuts and styles, and the adoption of new technical fabrics to help with ventilation and sun protection, all contributing to greater performance and comfort.
As the world’s greatest spin bowler, and one of the game’s elite thinkers, Shane has worked hard to introduce innovative elements to the new SW23 range he believes are imperative for performing at your best. Shane wanted 100% input into the design and specification of all garments, something he thoroughly enjoyed. Importantly, his goal for SW23 from the beginning was to bring three things; innovation, quality and comfort.
From elite teams to local clubs, customisation is a key focus leading into the 2018/19 season. The SW23 in-house design department will professionally design club kits with team and sponsor logos, club colours, names and numbers, all included in the packaged cost for clubs.
SW23 has partnered with PROJECT Clothing, a company based in Melbourne specialising in customised technical team wear, and is the engine behind the new range. PROJECT has worked closely with Shane to bring the innovation and quality desired at all levels, on and off the field. Graeme Clarke, PROJECT’s Founder & CEO, states that ‘working with Shane has been fascinating and inspirational, a real learning curve for our business, such is his cricket knowledge and foresight.’
SW23 is a must for cricket clubs, players, fans and Shane Warne lovers alike.